WAH LA LA! American Apparel on Acid – that is how we roll (and leap, and fall).

Hamburg-based designer Bea Engelmann revolts against the rigid chic of the Northern city – and the youthful exuberance spills over to London. As the fosterling of CUTE  MONSTR, the label caters to those who joyfully worship the unperfectly perfect and want to bounce around without fearing to tear their wear throughout a day and night of blissful adventure.

I hereby declare my love to the PRETTY SUCKS universe leggings and the girl’s best friend t-shirt (le diamond, gurrrl). These pieces are supremely cool and chill, and with a pinch of overtly carefree hipster-pastiche we gallop past pretentiousness, riding forth into an era of fun!



Photographer HALEA ||  Model TINA


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